So now that you’ve got the speech. How are you going to make it: interesting, informative and of course educational. Before diving into the nuts and bolts of putting the presentation together, assess what your long and short term objectives are. Is it to build your database? increase prospects? network? increase your profile with that target group? In all honesty you probably won’t achieve all your objectives but its a good idea to know them for evaluating purposes.
So consider the following, when putting your presentation together.
1) Use words that paint pictures.
2) If you’ve got an interest in literature, philosphy and history, use quotes. They help set the scene and paint the picture. Currently in the US Primaries, Barack Obama, is winning the listening game, he is painting a vision of hope. Regardless, of whether the country buys into his vision, he has managed to capture the country’s interest.
3) Be inclusive, include the audience, talk about “us” rather than “you people.”
4) Use every day collaqualism, these help break down some of the legal jargon and help you connect with the audience.
5) A little slang goes a long way, but do be mindful it doesn’t offend anyone in the group.
I will be giving a teleseminar begining on March 5th, specifically on the role of speaking in your marketing when building your law practice.
