A very good way to meeting prospective clients is through actively becoming involved in organizations and trade groups. The key is to pick quality organizations. Depending on your purpose whether to build strategic alliances or increase your visibility, they are full of opportunities. A note of caution what ever the reason of you attending it will take time to build solid relationships. Plan to invest the time.
Lawyers make the mistake of joining/attending events with out giving much thought to the organization and its members. Take some time and review the organization that you are thinking of participating in. If its the ‘right’ organization at least 30% of its members are potential clients. A test to know if its the right organization aligned with your goals is to ask your best clients which organizations/groups they participate in. Chances are you will run into like minded people.
