List/Grid Tag Archives: public relations
How Lawyers Can Access Radio Media As A Guest and Build Their Book of Business.
Firms that are proactive in their media relations must include a radio campaign. Media such as satellite/internet radio, and the popularity of podcasts has made radio a powerful and effective…
Public Relations During Economically Turbulent Times.
The economy may be in the doldrums currently, and the natural inclination for businesses at this time is to review the areas where they believe it will not affect them…
What To Do With Firm News
A couple of reminders of how to leverage firm news: Transactions and cases – While it may not hit the New York Times, it is however, news for the client. …
What To Do If a Reporter Calls Unexpectedly
In the world wide web era, no one is immune from a call from thepress. Having a strong presence online with a good newsroom isa critical component of a proactive…
ABC’s of Public Relations For Lawyers
Often the missing ingredient from a successful legal marketing plan is commonlyreferred to as the "expert factor". This is when your target market gets to know, like and trust you…
Stepping into a Reporter’s Shoes
Given todays belt tightening climate, its no surprise many lawyers are doing or making an effort to do their own public relations. What they fail to understand is like every…
Are Lawyers Putting ‘Relation’ Back Into Their Business Plans?
Too many attorneys fail to understand how public relations work. They think an advertisement promoting their firm counts or that ONLY high-profilelitigation cases receive media attention. Nothing could be further…
How To Take Advantage of Editorial Calendars.
What Is An Editorial Calendar? Often referred to as "ed cal" for short, shows the major editorial features that are planned for upcoming magazine issues and newspaper issues. These calendars…
