List/Grid Tag Archives: Media
Best Practices For Small Law Firms: How to Become A Source For the Press
For our purposes, the gatekeepers of these stories are reporters. Whether you have a public relations agency, consultant or are doing it yourself, your job is to build lasting relationships…
Top 5 Reasons Why all Law Firms Should Have an Online Newsroom
1. It is 2009 standard procedure for businesses to have a website, there are no exceptions to this rule! 2. Most reporters expect businesses, including law firms, to have an…
How To Take Advantage of Editorial Calendars.
What Is An Editorial Calendar? Often referred to as "ed cal" for short, shows the major editorial features that are planned for upcoming magazine issues and newspaper issues. These calendars…
Why Law Firm Public Relations Fails?
For any law firm public relations initiatives, to be successfully implemented requires first and foremost buy-in from the decision makers of law firms. When that doesn’t happen relationships are bound…
How To Stand Out In An Over Crowded Marketplace?
Former presidential candidate Al Gore announced plans to launch a three-year, multi-million dollar advocacy campaign calling for the U.S. to reduce its greenhouse gas emissions and educating the public about…
Power of Online Pressrooms.
A good online media room/press kit allows law firms to put their best foot forward, and best of all they work 24/7. One of the main uses of an online…
Planning Media Relations 2008
Monitoring editorial calendars at the beginning or the end of the year is an annual ritual for many public relations professionals. Editorial calendars are distributed by publications and online news…
