List/Grid Tag Archives: Media Relations
Top Five Myths Lawyers Have About Reporters — Part 1 of 2
1. Journalists Only Want to Work with Lawyers with Media Experience The number one concern a reporter has when seeking comment is the type of source and his or her…
How Not To Get “Whacked” By Journalists (Part Two)
Here's the link to the first part of this blog posting. Part two of the article: 6. Mergers or changing offices is NOT news. Highlight events like these in your…
How Not To Get “Whacked” By Journalists (Part One)
How Not To Get ‘Whacked’ By Journalists By Paramjit L. Mahli First published in Marketing the Law Firm Incisive Media Publication in 2005 Paramjit L Mahli is with award winning SCG…
Create A Marketing Habit
In today’s economic climate, marketing is more critical than ever. The people who are bringing in business are the ones who are out there proactively courting it. That’s why I…
Tidbit: Broadcast Interviews
When producers/guest bookers/ hosts have agreed to interview you. Make sure you send all your information together in one email, your bio, and any pertinent information regarding the interview. I…
Tidbit: Reporter Deadlines
When calling a reporter/producer ALWAYS ask if they are on deadline. Why? This will: 1)Drop their guard 2) Let them know that you are interested in their deadlines. They…
Tidbit: Does Your Press Release Contain All The Basics
If you are sending out a press release, make sure it contains the following: A big, bold headline that summarizes the content of the release. Remember your headline’s job is…

