Press releases come in all shapes and sizes. The best are short, sharp and crisp. Best of all, they grab the reporter’s attention. In today’s fast paced digital world one of the most important factors of press releases is SEO. Here are are couple of tips to help law firms with SEO:
1. Give ‘Em What They Want: When crafting your headline and release, it’s important to think like a reporter. They want something new and different. Tell ‘em something new. But have the facts to back it up.
2. Emphasize Your Most Important Keywords: Once you have some quality keywords to choose from, pick the most important ones and focus your headline on those and use them throughout the body of the release. Keep the release short.
3. Keep The Release Brief: Google generally displays only the first 63 characters (letters and spaces) of release headlines in search results, so make sure to get your key information across as concisely as possible.
As with all marketing tactics, the trick is to pick a couple of things and then consistently implement them. Far too often people follow the latest marketing fad and are often disappointed with they don’t reap the results.