On Friday I was speaking at the ABA Spring Conference in New York. The session” Brand Yourself for Professional Success: Personal Branding Strategies for International Lawyers.” My fellow speakers included Program Chair & Moderator: Janet H. Moore, Global Rainmaking Burkey Belser, Greenfield Belser and Frank Sommerfield, Sommerfield Communications.
The focus of the session was: Does your personal brand attract new clients? Do you even know what your personal brand is—and whether it compliments or conflicts with your firm’s brand? Understanding, and authentically adjusting your personal brand can help you to attract more clients, both at home and abroad. Below are my notes of my presentation in note form:
1. Branding History:
Tom Peters article 1997 about managing your own career and professional development Initial reaction from public
Impact of web 2.0 technologies
2. Benefits of personal branding:
a) Think high end brands like Apple command premium prices
b) Standing out in an overcrowded marketplace
c) People do business with whom, they like know and trust
d) Job promotions, speaking/moderating panels
e) Thought leadership/expert
3. Laws of Personal Branding:
a) Authenticity
b) Transparency
c) Visibility
4. Strategy: Got to know the why and where you are going. Otherwise on the road to nowhere….
5. Where do you start?
a) Get help. Stop spinning wheels
b) Update bios on Linked In
c) Active on social media platforms relevant to your market
Finally important to note, all SM is about connecting, building relationships. Does not happen overnight. Rather than spinning your wheels (which i’ve seen many lawyer do, call me directly for help (646) -763-1407)
