Last March, international legal marketing expert and professor, Dr. Silvia Hodges, released “Winning Legal Business from Medium-sized Companies,” which focuses on strategies for attorneys to build and maintain relationships with medium-sized companies—the lifelines for most law firms today.
The book includes an excerpt written by Paramjit Mahli of SCG Legal PR Network entitled “How to Transform Yourself or Your Law Firm Into a Thought Leader and Media Darling.” This article can be found in chapter 8, titled “Marketing to Medium-sized Companies—Instruments,” on pages 73-76. Click here to read the entire excerpt from TechnoLawyer, where the piece was first published.
“Winning Legal Business from Medium-sized Companies” specifically addresses areas such as the needs and expectations of medium-sized companies, who the decision makers are for investing in legal services, how these companies choose and classify law firms, best practices for approaching law firm decision makers, and many more resources and insights for becoming successful in this sector.
Purchase “Winning Legal Business from Medium-sized Companies”
Learn more about Silvia Hodges
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