Getting by-lined articles in targeted trade publications is a good way for attorneys especially those who don't like the limelight, of building their credibility in their target market. Done well, published articles can be leveraged into speeches, white papers, and provide content for blogs etc.
One of the biggest mistakes I have seen attorney's make when writing articles is having a great topic, especially one that their prospects are interested in. The attorney usually has a specific publication in mind as well. The problem arises in failure to conduct due diligence when it comes to editorial guidelines of the publication. Why is this important? A great article does not automatically gaurantee publication. Editors have specific guidelines and they must be adhered to. Otherwise, efforts to have work published will have mixed results.
