Creating visibility and building credibility are fundamental to the success of all legal marketing campaigns. A well thought out, proactive speaking program directed at appropriately targeted audiences helps achieves this by giving attorneys the opportunity to showcase their expertise, get up close and personal with a room full of prospects, build referral relationships with the event organizers and increase visibility of their law firms.
Industry associations, corporations and nonprofit organizations are continually seeking a roster of good speakers.
Whether working with external consultants or on their own, attorneys must avoid shortcuts and take the time to plan and define all their objectives before embarking on a speaking plan.
Aside from the obvious goal of bringing in new clients, other objectives are equally important, such as building strategic alliances with trade organizations, increasing newsletter subscriptions, exposing the firm to new prospects and networking with other panelists . Having well-defined objectives will minimize disappointment and frustration and provide a better gauge when measuring return on investments.
One of the biggest mistakes attorneys make after giving a successful presentation is riding off into the sunset and expecting new clients immediately. To read more on this article, initially published last year in the New Jersey Law Journal please visit The Sun Communication Group article section.
