This is the second time in the last few days, I’ve ran into a lawyer who had attended one of CLEs or other presentations I had given in the last few months. Much to my embarrassment, I couldn’t remember the where and when. So I fessed up in public. He reminded me it was at Fordham Law school where I had given a lecture on business development. He even reminded me of my success formula for lawyers: Information + Implementation = Results. At this point, I was impressed and concerned did I make any sarcastic comments about lawyers etc. But, what I found fascinating was his very informal introduction of me to this (unknown) group helped shoot my credibility through the roof. I NO longer had to introduce myself, give elevator speeches etc. It was automatically assumed that I knew what I was talking about. So here’s my practical tip to lawyers, get out in the market place and SPEAK, give presentations, seminars, moderate panels as many as you can.
What to do?
So naturally questions on business development arose, and the themes were the same that I see with my VIP Business Intensive clients: time/productivity/better clients/accountability and how to work SMARTER not harder. I’ve discovered there are two kinds of lawyers those who can talk a really good game and spend lots of time spinning their wheels, while others are ready to jump start their business and really get that time is their most precious commodity. Guess which ones work with me?
So, regardless, of whether you work with me. You need to plan how you are going to grow your practice. The plan MUST NOT be in your head but on paper. Version one is a good start. Getting it on paper will help you:
- Focus is placed on the important things.
- Find out what’s working and what’s not.
- Recognize the impact the changing business environment is having on your practice.
- Become aware of strengths and weaknesses.
- Identify and analyze available opportunities and potential threats.
- Set more realistic objectives that are demanding, yet attainable.
- Pinpoint how growth can be accelerated and improved.
- Eliminate poor performing areas.
- Gain control of administrative problems.
- Develop better communications with all staff in the firm.
- Provide a road map to show where the practice is going and how to get there.
Uncovering your blind spots can be tricky, since most of us are too close to the situation to be objective. This is precisely when you need to get help. If you’re tired of spinning your wheels and are ready to see REAL RESULTS in your practice. Call me directly (646) 763-1407 for a no-cost, no-obligation consultation
