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Tidbit: Tips for Writing Effective Press Releases.
Press releases serve several functions, including but not limited to helping with search engine optimization, provide newsworthy information to reporters, keeping prospects updated. When you are writing a press release…
8 Ways to Improve your Legal Practice in an Economic Downturn.
The last couple of months has seen increasing focus and coverage on the state of the American economy. According to economists, the economy is in a far worse…
Honing Your Rainmaking Skills
Whether you are a solo practitioner, an associate or a partner, the ability to bring in business is fundamental to the success of your professional life. The more business you…
Letters to the Editor, an Overlooked PR Tool
We’ve all experienced it at some time or another, particularly when you are debating whether to incorporate public relations part of your firm’s business development efforts. Does this sound familiar?…
Public Relations Advice For Attorneys
Susan Cartier Liebel’s recent blog posting: Blawg Review #142, Letter to a New Lawyer, raises many interesting personal and professional questions for attorneys to consider when embarking a legal career. …
Planning Media Relations 2008
Monitoring editorial calendars at the beginning or the end of the year is an annual ritual for many public relations professionals. Editorial calendars are distributed by publications and online news…
The Art of Changing Perceptions And Public Relations
Public relations is the art of changing perceptions. One is either managing, building and/or changing perception with groups or stakeholders whom the success of a business is highly dependent on….

