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Speaking Tips: Stories V Facts
Recently I came across a startling fact, more than 90% of the audience forgets what they hear during presentations. This is a huge number, more importantly if you make speeches…
Best Practices: Connecting With The Audience
All too often, when speaking or making presentations attorneys forget that speaking like any other marketing activity is a multi-layered strategy. It simply isn't just about giving the presentation…
What To Do If No One Asks Questions After A Presentation
A common question that I’m often asked by attorneys giving presentations to a room full of prospects is what do when no one from the audience asks any questions. Rather…
Feature Story: The Power of Storytelling
SCG Newsletter: Storytelling in Your Legal Practice. February 2008 In This Month’s Issue: Feature: Power of Storytelling. SCG (The Sun Communication Group)Newsletter for solos, paralegals, legal office managers, associates and…
Connecting The Dots The Power of Public Relations
During my experience in legal public relations, and talking to attorneys, its clear that many don’t understand what public relations is, or its role in business development. Where they really…
How to Get Speaking Engagements
Like it or not, speaking engagements are a very important component of a public relations plan of any law firm intent on growth. Whether you fear public speaking, or your…
Tidbit: Crafting Your Speech
So now that you’ve got the speech. How are you going to make it: interesting, informative and of course educational. Before diving into the nuts and bolts of putting the…
Making The Most of a Speaking Campagin
Creating visibility and building credibility are fundamental to the success of all legal marketing campaigns. A well thought out, proactive speaking program directed at appropriately targeted audiences helps…
