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8 Ways to Take Charge of Your Law Practice and Career
Hard to believe I’ve been working with lawyers for more than 6 years. The world in 2011 is very different from 2006, yet the questions that I’m asked by lawyers…
Top Five Myths Lawyers Have About Reporters – Part 2 of 2
You can view the first part of this article here: Top Five Myths Lawyers Have About Reporters – Part 1 of 2 3. Reporters Will Use What You Say…
Top Five Myths Lawyers Have About Reporters — Part 1 of 2
1. Journalists Only Want to Work with Lawyers with Media Experience The number one concern a reporter has when seeking comment is the type of source and his or her…
Why Lawyers Must Not Overlook Community Media (Part One)
Community papers and local media are often overlooked by law firms despite them providing huge opportunities for law firms with limited resources and budgets. In 2008, The Newspaper Association of America reported that newspapers across the U.S. are developing “hyper-local” sections and
web sites “aiming to attract readers with micro-level coverage and citizen- contributed content.”
The Missing Link: How Lawyers Are Failing to Maximize Public Relations in Their Practices — Part 3 of 3
Having clear expectations Whether you do your own public relations or you work with an agency, having clear expectations from the outset will prevent misunderstandings. But just as important is…
The Missing Link: How Lawyers Are Failing to Maximize Public Relations in Their Practices — Part 2 of 3
Here are a couple of things to bear in mind when considering law firm public relations: Who should handle Legal PR? That really depends where the firm is starting from…
Lawyers Are You Getting The Most Out of Your Press Releases?
Throughout the course of this blog, there have several blog posts written specifically on press releases. Most of the focus of these blog posts has been writing effective releases, so…
Best Practices For Small Law Firms: How to Become A Source For the Press
For our purposes, the gatekeepers of these stories are reporters. Whether you have a public relations agency, consultant or are doing it yourself, your job is to build lasting relationships…
