All too often, when speaking or making presentations attorneys forget that speaking like any other marketing activity is a multi-layered strategy. It simply isn't just about giving the presentation and riding off into the sunset and then expecting miracles.
Aside from the pre and post presentation marketing, there is of course making the connections with the audience. Common questions asked by legal clients are how do I connect with them and make the presentation more effective and memorable.
The following are a couple of tips we advise clients to incorporate when giving any kind of presentation.
- Show up early, at least 30 minutes, especially if you're using technological gadgets. Greet the attendees and ask them if there is any specific question they would like to see addressed in the presentation. If appropriate, ask for their business card.
- During the presentation make it clear to the audience that you will be around to answer any unanswered questions.
- If you have referenced an article, or something of interest to the audience, have an agreed method of follow up.
- Golden Tip: Send personal notes, within 24 hours after the presentation to individuals, you had one to one conversations with.
Importantly, whatever the next step is make sure you do what you promised, otherwise, your credibility will be diminished.
Action Items:
1. How often do you or your firm give presentations?
2. Are there areas where your presentation needs improvement? List them in order of priority.
3. Schedule a time to perform this task. If you stuck and can't pinpoint where you need help, but know you need help email me pmahli@suncommunicationsgroup.com.
