7 Tips To Creating A Solid Social Media Plan For Lawyers

There is overwhelming and convincing data out in the marketplace about integrating social media (SM) with other business development activities. But as with anything out in the market place, there are those who will follow blindly  and those who will think, plan and implement.  I’m of the latter variety and to clients I always ask them why do they think they need SM. The answers range from we need to market but our budgets are limited (seriously, when has ANY budget had free rein?) and my fave is that SM just may be the  solution to their problems.

Truth be told, all types of business development has to be done consistently. Otherwise, it’s the ole feast and famine cycles. In fact my business coach recently said when you first open/start a practice, 80% of your time should be spent solely on business development.

So if you or your firm are thinking of  social media. Here some practical tips to get you started on your social media plan:

social media planning

Step 1: Do your own research on how to best leverage social media to meet business goals and objectives for your practice/firm. For example:

Identify objectives for your Facebook/LinkedIn/Twitter and other social media efforts:

  • Drive more traffic to your website
  • Build your email list
  • Sell more products/services
  • Announce special offers and promotions
  • Announce events such as educational webinars/teleclasses
  • Share news
  • Share educational content
  • Improve search engine rankings
  • Facilitate client/customer engagement

Step 2: Develop a plan for reaching  objectives with benchmarks.

Step 3: If you don’t have the skills and knowledge of social media internally, GET HELP.  Just as random networking doesn’t work, neither do random acts of social media.  Face facts: just how much time have you spent dithering on SM without any concrete results? Hmmmm….

Step 4: Integrate social media into your business plan with a focus on leveraging social media to support business  goals and objectives. Your business plan may need to be adjusted based upon your new findings and research of the social media landscape.

Step 5: Execute the integrated marketing, social media and business plan.

Step 6: Continuously analyze, measure and refine your approach, strategies and tactics based on the  achievement of goals and objectives.

Step 7: Be warned: If your firm has a great plan BUT lacks alignment from the powers that be in the firm, OR is not implemented consistently, the results will reflect this and at best be a hit or miss.

Finally, there are risks associated with social media. What happens if some disgruntled client starts bad mouthing your work? A reputation management plan needs to be in place. The two go hand in hand. Stay tuned for a post on that subject matter.


Lawyers are you overwhelmed and overworked?

Jump-start your practice by receiving our 25 Tips To Grow Your Practice.

Click here to find out how you can get your copy


Filed in: Business Development Tags: , ,

Recent Posts

Bookmark and Promote!

One Response to "7 Tips To Creating A Solid Social Media Plan For Lawyers"

  1. Shannen Doherty says:

    I was just going through some la and legal review related sites and blogs and came across your site(profitingwithpublicrelations.com) too. I really found it interesting and informative. I am working and associated with many finance sites as a content writer and I write articles on various topics of Finances. I really liked the way you have presented your site. I would love to do a “Guest Post” for your site like I did for other sites without charging you a penny. :)
    Some of the companies I co-author for are Community Development Financial Institutions, Oak View Law Group, Center for Community Development Investments etc. It would be great to be a part of reputed site like yours. :)
    The article will be 100% original and will be published only on your site. If you want you can suggest me a topic and I ll write an article for you on that topic.
    Contact me at shannen.doherty86@gmail.com .Looking forward for a positive reply. :)

Leave a Reply

Submit Comment

© 2016 Profiting With Public Relations. All rights reserved. XHTML / CSS Valid.
Proudly designed by Theme Junkie.